Tips for Testing Emojis in Your Email Campaigns

minute read

Post Image

Happy world emoji day! To honor this special day, we’ve put together some tips on incorporating emojis into your email program 

While including emojis might spark additional engagement from your subscribers, there’s also a chance their use could turn subscribers off your content completely. So, if you are interested in trying emojis in your email subject lines, it’s important that you take it slow and be strategic about it.

Keep the following tactics and considerations in mind as you start to incorporate emojis into your email program.

1.Test on a small sample.
Don’t start sending emojis to your entire list right off the bat. Test the impact of adding emojis on a sample of your list and compare it to a control sample using the same subject line minus the emoji. This allows you to accurately measure the impact of including the emoji on the campaign while excluding other influencing factors.

2. Don’t overdo it.
There’s a certain novelty factor seeing emojis in one’s inbox. As an email marketer, don’t be surprised if performance from use of emojis wanes over time. Avoid using the same emoji(s) every time, and stand out from other emojis in the inbox by avoiding widely used ones.

3. Make sure they make sense in context and for your industry.
While the poop emoji may have had the highest read rate in our study, that doesn’t mean it will necessarily go over well with your subscribers. Be conscious of your company’s brand identity and be careful about how you use each emoji. Most likely, a subscriber would not be happy to see ? included in an email alerting them about their latest credit card statement.

4. Make sure the emojis render properly.
While an emoji might cause subscribers to open your email, a subject line with a broken emoji is more likely to get deleted or generate a complaint. Make sure you check that the emojis you are using are supported by the mailbox providers and devices your subscribers use.

5. Know where you emails are landing.
In most cases, higher opens are correlated with higher inbox placement rates. Before you conclude whether using emoji was a success or failure, make sure you are also checking where your messages are landing.

6. See how your competitors are using them.
There are many options when it comes to using emojis in email subject lines, so keep an eye on what others are doing, and how they’re performing for them. You might be able to borrow some ideas for your own program—or avoid making similar mistakes.

For more emoji insight. Download our recent report. Emoji Use in Email Subject Lines. Inside we take a look at the most popular emojis used in email marketing and how they resonated with subscribers. Take a look to get some new ideas for your next campaign.



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features