Webinar

State of Email Live, Ep. 25: Apple’s Mail Privacy Protection

On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its users. This new privacy feature presents a huge change for email marketers. It’s expected that degraded pixel tracking will cause large portions of marketers’ lists to generate performance data that is mostly useless, and in turn, functionality like recency management, split testing, and live content will be badly impacted.

In this edition of State of Email Live, we share everything we’ve learned about MPP since its release to help you navigate this shift. Jen Partin, Senior Marketing Manager Email & SMS at Hickory Farms, discusses the changes she’s making to her email program to continue to drive results following the launch of MPP.

You’ll learn:

  • How MPP works and the impact of these changes
  • Unexpected upsides (there are a few!) of MPP
  • How open rates are trending following the launch of MPP
  • Everest enhancements that provide senders with new data points

 

Hosted and moderated by Guy Hanson, this webinar also features the latest in email and data trends, presented by Sophie Jean.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time