The Essential Email Guide for the Festive Season

As people look for bargains in stores during Black Friday, or hunt for the perfect present for their loved ones, marketers will be the making the most of this opportunity to engage with shoppers keen to secure a deal. Historically, email marketing has been the best performing channel during the festive season, with the caveat that preparation is key to overcome the deliverability challenges which may occur.

Consider these common scenarios and ask if you’re fully prepared to handle them:
•    A recent important email campaign had extremely low open rates
•    Mail is being delivered to spam at Gmail and other important domains
•    Subscriber complaints have increased and show no signs of slowing down
•    Blacklisted before Black Friday

Watch this webinar to learn how to overcome common challenges that can make or break your festive campaigns. In this webinar, they will cover:
•    Trends from last year’s festive season
•    Data and metrics you should be tracking
•    Tactics to overcome last minute challenges impacting your email program

Watch the webinar now!



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