Pivoting to Win: 3 Ways Leading Email Marketing Brands are Using Apple’s MPP & an Evolving Digital Landscape to their Advantage

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Presented on the Demand Gen Report Strategy & Planning Webinar Series

On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its nearly 1.6 billion users, and marketers worldwide have been scrambling to adapt.

In a new digital world, where ethical marketing is increasingly front of mind and tracking pixels are no longer an accurate method of tracking engagement and campaign success, what are email marketers at the forefront of digital innovation doing to stay ahead, drive results and beat the competition?

WATCH ON-DEMAND to hear from Guy Hanson, VP of Customer Engagement at Validity, and Jen Partin, Sr. Marketing Manager of Email & SMS at Hickory Farms, as they dig deep into the first 30 days of post-MPP data. They’ll discuss the impact on email marketers worldwide, and share tips, tricks and real-life examples of how Hickory Farms has pivoted and created competitive advantage in an evolving digital landscape.

You will learn:

  • How MPP works, and its initial impact on email marketers worldwide;
  • How marketers should think about measuring email campaign engagement & success in a “pixel-less” world;
  • 3 ways Hickory Farms, a top food gift retailer and digital innovator, has pivoted with these industry trends; and
  • The steps you can take to level up your own email program and create competitive advantage.



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