In Q4, the regular pressures of email marketing reach a boiling point as senders work to meet year-end revenue goals and capitalize on consumers’ willingness to buy.
In this revenue-critical period, email automation is a key weapon in any marketer’s arsenal. When implemented strategically, email automation can save time, shorten sales cycles, boost revenue, and help deliver tailored experiences subscribers have come to expect.
In this episode of State of Email Live, Flight Centre Travel Group’s Malcolm Aldridge and Markology’s Karen Buxton will join Guy Hanson to discuss the critical role email automation will play in Q4—and how marketers can shore up their automation strategies now to deliver maximum impact when it matters most.
Tune in to learn:
- How email automation reduces costs and boosts marketing revenue
- Strategic insights into behavioural email workflows, including welcome, re-engagement, acquisition, and abandoned cart
- How to best leverage customer data to deliver tailored messaging
- Automation mistakes that jeopardize results—and how to avoid them