Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to clean and maintain it.
Tune in to hear from Olivia Hinkle, Director of Product Marketing at Validity, as she lays out 5 easy steps to cure data quality chaos, align your business teams with a thoughtful data management strategy, and enable CRM users to get their work done faster with more intuitive data management workflows (after all, cleaning and managing CRM data doesn’t have to be boring!)
You will learn:
- The prime culprits of poor data quality, and how to curb them
- The hidden impact that messy, inaccurate CRM data has on your business
- 5 steps you can implement today to improve data quality and alignment to your CRM
