5 Tactical Plays to Innovate your Email Program, Engage your Customers, and Stand Out from the Competition

Post Image

Presented at the AMA Digital Marketing Conference

Business leaders everywhere are reflecting on 2021 and strategizing for how they’re going to drive massive growth in 2022. With many things up in the air, now’s the time to build your case for why Email is a vital marketing channel and pave the way towards innovation for your organization to stay ahead.

WATCH ON DEMAND to hear from Kate Adams, SVP of Marketing at Validity, as she breaks down the “old way” of looking at email marketing VS the “new way” that leading brands are adopting to engage with their customers, convert their prospects, and stand out from the competition in Q4 and beyond.

You’ll learn:

  • Why the “old way” of email marketing doesn’t work anymore, and how to fix it
  • New and emerging email tactics and technologies leading brands are leveraging to build brand awareness and create competitive advantage
  • 5 tactical plays you can implement NOW to level up your email program

For a copy of the presentation deck, please click here!



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features