We hate to disagree with Joan Jett—but you should give a damn about your bad reputation. ♫
Depending on your sender reputation, mailbox providers will either roll out the welcome wagon for your incoming emails or send them to die a slow death in the spam folder.
But as the email landscape shifts and subscriber expectations change, maintaining a solid sender reputation is tougher than ever.
In this episode of Inbox Insiders, Validity’s in-house email strategist Danielle Gallant shares tactical tips to help senders maintain a top reputation—or fix a bad one.
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