The Fact and Fiction of Email Filtering

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Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, constantly evolving, and outside influences on our jobs are plenty. At Return Path from Validity, we’re here to uncover what you truly need to know about the ins and outs of mailbox provider filtering. Discover the data you really need to understand if your emails are making it to the inbox or are landing in the spam folder.

View the webinar, The Fact and Fiction of Email Filtering to find out the facts behind these often said, but very fictitious, statements about email marketing!

Some of the myths we’ll be busting are:

  • The delivered rate your ESP reports is a good indicator of deliverability
  • You can know everything about your inbox placement from one data source
  • Mailbox providers only use one way to filter messages
  • Engagement based filtering is a myth



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