Everest

The Fact and Fiction of Email Filtering

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Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, constantly evolving, and outside influences on our jobs are plenty. At Return Path from Validity, we’re here to uncover what you truly need to know about the ins and outs of mailbox provider filtering. Discover the data you really need to understand if your emails are making it to the inbox or are landing in the spam folder.

View the webinar, The Fact and Fiction of Email Filtering to find out the facts behind these often said, but very fictitious, statements about email marketing!

Some of the myths we’ll be busting are:

  • The delivered rate your ESP reports is a good indicator of deliverability
  • You can know everything about your inbox placement from one data source
  • Mailbox providers only use one way to filter messages
  • Engagement based filtering is a myth

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time