State of Email Live – Data, Email, Data – Validity’s Virtuous Circle

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The key to superior sales and marketing conversations? High-quality CRM data.

It’s a virtuous cycle: Solid CRM data empowers sales and marketing teams to craft highly relevant and effective email messages, creating first-rate interactions that feed back into the CRM.

Thousands of Validity customers rely on both our email and data solutions to build these results—and Magic Circle law firm Freshfields Bruckhaus Deringer is no exception.

Two years after starting a major digital transformation project, their new integrated CRM platform is delivering richer customer experiences—and their email performance is up 1/5!

Watch May’s episode of State of Email Live as global MarTech expert and email enthusiast Craig Ashton-Chalmers joined Guy Hanson to share this remarkable story.

You will learn:

  • How to make data quality the foundation of CRM success
  • Why email is the common thread throughout this journey
  • How to drive great deliverability and build strong relationships
  • The most effective tactics for high-performance email marketing

Plus, Validity’s Megan Farquharson presentation of our highly popular Email Analytics slot. She reviewed the latest global email KPIs, highlighted new trends, and provided expert analysis to explain them.