Many email programs face two conflicting challenges. Consumers have reined in discretionary spending, making them less responsive to email promotions. Senders are under increased C-level pressure to send more emails to older/less engaged subscribers to generate more short-term revenue.
Caught in a vicious circle of declining engagement and deliverability, how do responsible email marketers square this circle? Johanna Morlock-Abbasi from The Bradford Group has the answers and shared her most effective hacks to keep customers engaged and primed to spend as the revenue-critical Q4 peak sales season approaches.
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Validity’s in-house expert Julie Stuck also joined to review the latest global email KPIs, and how they’re trending.