3 “Data Productivity” Strategies to Improve Sales Efficiency & Speed-to-Lead

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Learn about the barriers to sales success today, and how to innovate your tech stack and CRM workflows to create a better experience for your sellers AND customers.

Sellers and sales leaders today have more data and technology at their fingertips than ever before to drive targeted, personalized sales conversations.

But are we unknowingly creating roadblocks, bottlenecks, and inefficiencies as we constantly add more data, more technology, and more processes? And what can we do to turn the tools and resources at our disposal into efficiency gains for our sales teams, as opposed to administrative time-sinks?

WATCH ON-DEMAND to hear from Chris Cole, Senior Sales Director at Validity, and Don Otvos, VP of Revenue Operations at LeanData, as they share 3 “Data Productivity” strategies to remove friction in today’s highly technical Account Executive workflows, reduce lead response times, and improve forecasting accuracy, while developing more efficient and effective sellers.

You will learn:

  • The gaps in most lead routing processes that slow down lead response times and create confusion for your sellers and your prospects
  • How to build CRM workflows that help sales teams work “smarter”, not just “harder”, by better visualizing their accounts and prioritizing their workload
  • How to improve data “actionability” without adding extra steps to your sales process
  • How to position your tech stack as a competitive advantage to attract, retain, and develop top sales talent in a highly competitive job market



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