While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers are not confident in their ability to calculate this important metric, and even for those who are, failure to consider all dimensions of ROI can result in negative consequences for program value and future investment.
In this APAC webinar, Guy Hanson walks us through brand-new research on this topic, and Mike Nixon from TAL shares their experience with ROI. You’ll learn:
- Why the email channel generates such phenomenal ROI
- The main challenges that erode email ROI
- The full range of factors to consider to accurately calculate email ROI
- The latest in email data trends
Join us for another info-packed hour!