Webinar

State of Email Live, Ep. 22: Compliance and Privacy

A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe and LGPD in Brazil. For marketers, especially those with a multi-national presence, these new laws present both challenges and opportunities.

On this State of Email Live, Guy Hanson is joined by Karie Burt, Chief Data & Privacy Officer at MeritB2B, who believes greater commitment to consumer privacy is a force for good. She’ll discuss her experience adapting to new privacy laws and preparing for them in countries where they are still on the horizon. This webinar will also feature members of Validity’s global Professional Services team, who will provide expert commentary on the bodies who enforce these laws and new developments that marketers need to keep an eye on.

Attendees will learn:

  • Key legislation that governs (or will govern) their marketing activities
  • How these laws are being enforced, including recent judgements and fines
  • Why marketers should embrace new laws as an opportunity to improve performance

 

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time