Video

Why Your ABM Strategy is Stuck and What You Can Do About It

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Presented at the Demand Gen Report "B2B Marketing Exchange: Next-Level ABM" virtual conference

Everyone is moving to ABM, and with benefits like better conversion rates, higher contract values, and shorter sales cycles, it’s easy to see why.

The problem? The initial increases you see in performance from adopting an ABM strategy eventually plateau, and your go-to-market motion stalls.

Watch on demand to hear from Kate Adams, SVP of Marketing at Validity, as she discuss the underlying reasons for why this happens to so many revenue teams today, as well as how you can upgrade your tech stack, data practices, and organizational structure to effectively support a successful ABM approach that gets things moving up and to the right.

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