Choosing the right email sending platform is no small task! To help make things easier, we’ve put together a panel of email service provider (ESP) and customer data platform (CDP) experts, including Dan Deneweth of Oracle Marketing Cloud, Will Devlin of MessageGears, and Seth Charles of Iterable to walk through the ins and outs of shopping for a new sending platform.
Get their honest opinions on topics like:
- What type of ESP/CDP is right for you
- The three most important questions you need ask vendors
- The telltale signs it’s time to find a new ESP/CDP
- When should you add in-house resources to optimize your program