[Inbox Insiders] Up Next: Text—How to Complement Your Email Strategy with SMS Marketing

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Did you know that the average person checks their phone 96 times a day?

For companies with the right SMS marketing strategy, that’s 96 opportunities to make a sale.

But SMS marketing isn’t without its pitfalls. The channel has higher costs, tighter regulations, and more risk of the “creep factor” than traditional email marketing.

For expert guidance on introducing SMS to your marketing mix (or optimizing your existing strategy!) watch this expert-led webinar, featuring Validity’s in-house Sr. Director of Professional Services Laura Christensen.

Watch now for details on:

  • Exclusive research revealing what consumers really want from SMS marketing messages
  • Tips to navigate the opportunities and pitfalls of SMS marketing
  • Examples of winning SMS strategies from leading brands