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Don’t Panic: Winning in an Evolving Email Marketing Landscape is Possible

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With global email volumes continuing to rise, competition in the inbox is fiercer than ever, and recent regulations and privacy restrictions around the use of email data have left many marketers scrambling to re-strategize.

To stay ahead in a rapidly changing digital landscape, marketers need to re-evaluate the fundamental ways they measure and diagnose their email marketing campaign performance.

WATCH ON-DEMAND to hear from Jeff Foley, Sr. Director of Product Marketing at Validity, and Kelly McCann, Product Marketing Manager at Validity, as they break down these changes and provide tactical takeaways for building a successful email program, embracing new technologies and security protocols, and earning trust with your audience.

You’ll learn:

  • How sending behaviors have changed over the past 18 months, and what it means for marketers going forward
  • How to adapt to recent privacy changes and Apple’s release of iOS15, to measure the performance of your email campaigns beyond “Opens”
  • How to take advantage of emerging and established email standards like BIMI, SPF, DKIM, and DMARC to stand out in the inbox and secure your domain

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time