Don’t Panic: Winning in an Evolving Email Marketing Landscape is Possible

Post Image

Presented with ClickZ

With global email volumes continuing to rise, competition in the inbox is fiercer than ever, and recent regulations and privacy restrictions around the use of email data have left many marketers scrambling to re-strategize.

To stay ahead in a rapidly changing digital landscape, marketers need to re-evaluate the fundamental ways they measure and diagnose their email marketing campaign performance.

WATCH ON-DEMAND to hear from Jeff Foley, Sr. Director of Product Marketing at Validity, and Kelly McCann, Product Marketing Manager at Validity, as they break down these changes and provide tactical takeaways for building a successful email program, embracing new technologies and security protocols, and earning trust with your audience.

You’ll learn:

  • How sending behaviors have changed over the past 18 months, and what it means for marketers going forward
  • How to adapt to recent privacy changes and Apple’s release of iOS15, to measure the performance of your email campaigns beyond “Opens”
  • How to take advantage of emerging and established email standards like BIMI, SPF, DKIM, and DMARC to stand out in the inbox and secure your domain