The State of Email in 2021: Study Results

Are you getting the most out of your email marketing campaigns?

To understand the impact and effectiveness of email marketing, Validity partnered with Demand Metric to uncover which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

In this webinar, Greg Kimball, VP of Product Marketing at Validity, Kayla Fuller, Email Strategist at Validity, and John Follett, Co-Founder of Demand Metric, discuss the results of our new State of Email Marketing Benchmark, 2021 Report and share strategies that will help you improve your email performance.

Watch the webinar to learn:

  • Six strategies to make your email marketing more effective
  • Which email tactics are working (and which are not)
  • How to achieve a return on your email marketing investment
  • And more!

Popular resources

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time