Salesforce can be difficult to use—so much so that many users will avoid using it altogether and turn to something they’re more comfortable with, like Excel.
The problem? Low Salesforce adoption leads to low productivity, inaccurate sales forecasts, and—you guessed it—decreased revenue.
To boost adoption, there’s one simple solution: increase ease of use.
In March episode of Data in Sight, Nicole Kocemba, Lead Business Analyst at Houghton Mifflin Harcourt (HMH), joined Validity’s in-house data experts Olivia Hinkle and Guy Hanson to reveal how she successfully boosted Salesforce adoption at HMH—and how viewers can do the same.
Watch on-demand to learn: