Presented on the AMA Virtual Conference: "The Year Ahead in Marketing"
For over two decades, email has been the “tried and true” channel for digital marketers because of its simplicity and versatility.
But with sweeping changes like Mail Privacy Protection (MPP), constant regulatory and compliance evolutions, skyrocketing global email volumes, and emerging AI-powered technologies transforming the way marketers can target and personalize their campaigns, what are the “email marketing elites” doing to stay ahead, innovate their programs, meet increasing customer expectations for personalized, relevant outreach, and continue capturing disproportionate market share?
WATCH ON-DEMAND to hear from Kate Adams, Senior Vice President of Marketing at Validity, as she answers these questions and more.
You will learn:
- The current state of the email marketing landscape, with the latest data, trends, and insights you need to understand the impact of MPP on your program – and what you can do to fix it
- The fundamental differences between “Tokenization” and true “Personalization”, and the strategies and playbooks used by innovative, cutting-edge email marketing brands to differentiate themselves and convert “inbox space” into top-line revenue
- The importance of a data quality process to protect your brand reputation and empower your digital campaigns
- The right (and wrong) ways to create a streamlined, omni-channel communications strategy, and how you should be thinking about the role of email in your broader customer journey