Email Marketing Predictions & Winning Strategies for 2022

Post Image

Presented on the AMA Virtual Conference: "The Year Ahead in Marketing"

For over two decades, email has been the “tried and true” channel for digital marketers because of its simplicity and versatility.

But with sweeping changes like Mail Privacy Protection (MPP), constant regulatory and compliance evolutions, skyrocketing global email volumes, and emerging AI-powered technologies transforming the way marketers can target and personalize their campaigns, what are the “email marketing elites” doing to stay ahead, innovate their programs, meet increasing customer expectations for personalized, relevant outreach, and continue capturing disproportionate market share?

WATCH ON-DEMAND to hear from Kate Adams, Senior Vice President of Marketing at Validity, as she answers these questions and more.

You will learn:

  • The current state of the email marketing landscape, with the latest data, trends, and insights you need to understand the impact of MPP on your program – and what you can do to fix it
  • The fundamental differences between “Tokenization” and true “Personalization”, and the strategies and playbooks used by innovative, cutting-edge email marketing brands to differentiate themselves and convert “inbox space” into top-line revenue
  • The importance of a data quality process to protect your brand reputation and empower your digital campaigns
  • The right (and wrong) ways to create a streamlined, omni-channel communications strategy, and how you should be thinking about the role of email in your broader customer journey



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features