Email automation is lauded as a silver bullet that helps marketers save time, earn more engagement, and deliver relevant, personalized content at scale. But it’s easy to get wrong.
In this episode of Inbox Insiders, Validity’s in-house email strategist Margaret Wolfenden stops by to explain the ins and outs of automation—and how to implement it for maximum revenue impact.
Watch on-demand for details on:
- Automation best practices and pitfalls to avoid
- Why email automation is extra important in 2023, when headcounts are smaller and marketing resources are more constricted
- What types of automated campaigns are most successful at driving revenue
- How automated emails and promotional messages should work together