Where’s the (H)uman in B2B?

Presented at Demand Gen Summit Spring 2021

In this session, Kate Adams, Senior Vice President of Marketing at Validity, explains why most B2B marketing funnels are broken and provides insights & tactics for how you can fix it.

Watch this on-demand recording to hear Kate’s perspectives (and underlying data) on:
• The B2B customer buying journey and where marketers are missing opportunities
• How to stand out from the crowd and personalize your outreach
• What a successful, modern revenue funnel looks like

Presented at the Chatfunnels Demand Gen Summit, this is a must-watch for any marketing and sales leader who wants to learn more about optimizing their revenue funnel and advancing their career. For a copy of the presentation deck, please click here!



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