Back to the Basics: Three Things Preventing Email Marketers from Reaching the Inbox

Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email is 42:1—making it a powerful outreach channel.

But only when it’s set up for success. Without a solid foundation built on the most basic email marketing tactics, it won’t matter how sophisticated your program is.

Validity’s Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, appeared on an eMarketer moderated a Tech-Talk Webinar, where they discussed the fundamentals of deliverability to help marketers capitalize on email’s potential.

Watch this webinar and learn:

  • Why list hygiene matters

  • How content affects conversion rates

  • The importance of sender reputation, and how to ensure your email reaches subscribers



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