APAC State of Email Live, Ep. 2

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At the start of every year, many APAC marketers ask the same question: “Is this the year email is going to die?”

In 2022, the resounding answer is: “Not any time soon!” as both marketers and consumers continue to rely on email as their main channel of communication.

However, some of the factors that make email so effective are also the same factors that make it challenging. The ongoing quest for greater relevance, stronger engagement, and enhanced ROI means the channel is innovating at a frantic pace. It’s hard to keep up with what’s happening today, never mind what’s coming down the line tomorrow!

That’s why we pulled together Validity’s team of email experts Guy Hanson, William Zhang and Nhan Tran to consult their crystal balls, draw on their expertise, and predict the “next big thing” in the world of email.

You will learn:

  • What hot new technologies are arriving in 2022
  • How Apple’s Mail Privacy Protection (MPP) will continue to impact your email program
  • Why empathy and social responsibility are becoming more important
  • What new laws will be passed and/or go into effect throughout the year



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