In this edition of State of Email Live, Guy Hanson and Parry Malm, CEO and co-founder of Phrasee, and Internationally renowned email thought leader talk about the language effect. Better copy has a measurable impact on brands’ marketing campaigns, and Parry touches on how AI-Powered copywriting creates better emails than humans can write alone.
You will learn:
- Why better use of language transforms marketing performance
- Which rules in the traditional language playbook no longer apply
- How to get started with AI-driven copywriting
- The phenomenal performance uplifts from doing so
- Why great deliverability and great copy are so complementary
- How the right use of language can reduce cost per lead
… and so much more!
Sophie Jean reviews the very latest global email KPIs in our highly popular Email Analytics slot – have email volumes peaked, why are click rates trending downwards, and are email subscribers starting to turn their backs on Apple MPP?