State of Email, Ep. 33: Putting the AI into Email

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In this edition of State of Email Live, Guy Hanson and Parry Malm, CEO and co-founder of Phrasee, and Internationally renowned email thought leader talk about the language effect. Better copy has a measurable impact on brands’ marketing campaigns, and Parry touches on how AI-Powered copywriting creates better emails than humans can write alone.

You will learn:

  • Why better use of language transforms marketing performance
  • Which rules in the traditional language playbook no longer apply
  • How to get started with AI-driven copywriting
  • The phenomenal performance uplifts from doing so
  • Why great deliverability and great copy are so complementary
  • How the right use of language can reduce cost per lead

… and so much more!

Sophie Jean reviews the very latest global email KPIs in our highly popular Email Analytics slot – have email volumes peaked, why are click rates trending downwards, and are email subscribers starting to turn their backs on Apple MPP?