State of Email Live, Ep. 20: Split Testing

When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing takes a lot of time and thought. For example, what should be tested? How should testing be conducted? And how do you correctly measure the best outcome?

We’ve asked Charlie Wijen, Digital & CRM Specialist at Philips, Tori Garcia, Senior Email Strategist at Validity, and Laura Christensen, Senior Director of Professional Services at Validity, to discuss:

  • Building blocks of successful split testing
  • Why split testing is an effective tactic
  • Top KPIs for measuring testing success

Hosted and moderated by Guy Hanson, this webinar will also provide the latest in email data trends.



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