Event

Email is NOT Dead: 3 Ways to Juice Your Email Marketing Program for Q4 and Beyond

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Presented at the MarketingProfs B2B Fall Forum

Despite what you may have heard or assumed, email as a B2B marketing channel is NOT dead. On the contrary, many of us have relied on email more than ever over the past 18 months to communicate with customers and grow our businesses.

With email volumes 94% higher than this time last year, now’s the time for innovation and investment in your email program and campaign strategies to cut through the noise and convert your audience into loyal, paying customers.

WATCH ON-DEMAND for 3 key lessons B2B marketers can learn from B2C brands on the cutting edge of email innovation, including:

  • How to accurately measure & diagnose email performance
  • The differences between “tokenization” and true “personalization”, and how to most effectively leverage intent data to create personalized email messages
  • Best practices for standing out in a crowded inbox and building brand recognition & trust with your audience

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time