What are your biggest challenges with CRM data quality?
Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system.
Join Olivia Hinkle, Product Marketing Manager at Validity, and John Follett, Co-Founder and Chief Customer Success Officer at Demand Metric, as they share the results of this research effort. You’ll learn:
- Impacts CRM data quality has on sales and marketing
- What works and what doesn’t in CRM data management
- The role leadership plays in achieving reliable data
- What better data quality can solve for organizations
- And more!