Air France understands what it takes to achieve gold medal performance (especially as an official partner of the 2024 Olympic Games!).
To achieve email success in the travel space, top-the-podium level execution is necessary. With 83 million passengers flying to over 100 destinations around the world each year, great deliverability is a) essential and b) seriously complicated.
Fortunately, Air France has an email marketing maverick who has helped their program take flight. Watch this episode with Leila Ben Hariz, Experte Deliverabilité at Air France, who shared her gold medal flight path for soaring to the inbox while avoiding deliverability turbulence.
You will learn all about the following:
- Air France’s journey to first-class deliverability.
- Navigating the unique considerations for a global email sender sharing time-sensitive information.
- Securing investment buy-in at a large organization.
- Sticking the landing with immaculate email design.
- Ensuring a smooth ride during a migration.
Danielle Gallant also shared the latest global email KPIs and a potential explanation for the sudden drop in open rates so many senders have seen recently!
