Webinar

Email Metrics: What Does Great Look Like?

The email channel is prized for its measurability: senders assess their program performance through deliverability, open and click rates, which in turn impacts the ROI generated.

In this webinar, we will be launching the DMA’s Email Benchmark 2021 report, sponsored by Validity. Based on reported data from a cross-section of major ESPs, it provides a definitive yardstick for these KPIs, showing year-on-year variances, split out by B2B vs B2C, as well as major industry sectors.

Join Anna Frigerio at the DMA for expert commentary on the drivers behind the shifts in email performance. Your chance to measure up against peers and competitors!

Also joining the panel, global cybersecurity specialist and Validity’s partner, Vade. Ensure your message gets delivered with a spam filtering masterclass from Guillaume Séjourné and Stéphane Decamps.

Attendees will learn:
  • The impact the pandemic had on email’s most important KPIs, and which sectors were the biggest winners and losers
  • Why delivery and deliverability are not the same thing
  • How open rates will be impacted by restrictions on pixel tracking
  • Why click-throughs are not the only way of responding to emails
  • How to not look like a spammer by knowing the worst sending practices to avoid

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time