State of Email, Ep. 32: Brand Intelligence with MailCharts

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Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next killer subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration!

In this edition of State of Email Live, Guy Hanson leads a lively discussion on how great brand intelligence can be used to solve these challenges with Tom Buchok, CEO and co-founder of MailCharts.

You will learn:

  • The value of brand intelligence when planning holiday campaigns
  • Which promotional offers are most effective
  • How subject line strategies influence campaign success
  • What a great automated email looks like

… and so much more!

At Validity, we’ve been using MailCharts for years—and we’re so excited that they have officially joined the Validity family. In Tom’s words, “The combined power of MailCharts and Validity allows marketing teams to not just model their campaigns after their favorite brands, but also to monitor the deliverability and success of their own email marketing efforts.”

We’re also joined by Rachael Stauffer, who fills us in on global trends around volume, deliverability, opens and clicks, and why Apple MPP is starting to be a bigger headache than many ever imagined. Join us for another info-packed hour!



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