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The 5 Most Valuable Customer & Prospect Data Points You Can Collect to Create an Exceptional Customer Experience and Drive New-Business Growth in 2022

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Presented on the MarketingProfs Friday Forum Webinar

Evolving data protection regulations and new privacy measures like Apple’s MPP means the task for marketers of generating – and measuring – customer engagement is only getting harder!

With increasing tension between consumers (who are protective of their personal data) and marketers (who need it to deliver relevant, personalized messaging), what should you be collecting to maximize value for your business and your customers?

WATCH ON-DEMAND to hear from Guy Hanson, Vice President of Customer Engagement at Validity, as he identifies the 5 most valuable customer data points, and how to use them.

You will learn:

  • The context and impact of new regulations and measures like MPP on email marketers.
  • The increased importance of the customer preference center.
  • Pros and cons of different data points, and which are most valuable.
  • Data’s role as the key driver of AI, and how to maximize accuracy and effectiveness.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time