Validity: Establishing Competitive Advantage for MeritB2B By Creating a High-Performing Email Channel

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Presented at Forrester-SiriusDecisions B2B Summit North America

In the ever-changing world of B2B Email Marketing, how are modern brands capitalizing on emerging technologies and new tactics to set themselves apart from the competition?

Hear how MeritB2B, leading provider of B2B data and performance marketing solutions, has partnered with Validity to build a cutting-edge email program that leverages clean, compliant data and best-in-class email analytics tools to rise to the top of their customers’ and prospects’ inboxes and maximize engagement.

In this session, Guy Hanson (VP, Customer Engagement at Validity), Karie Burt (SVP/Chief Privacy Officer at MeritB2B) and Courtney Cope (Director, Data Operations at MeritB2B) share their experiences with:

  • Diagnosing, correcting (and reversing!) declines in email program performance
  • Addressing the “knowledge and infrastructure” gaps that hold so many B2B marketing teams back
  • Establishing a data quality management process that not only protects their brand, but actually opens the door to net-new, competitive wins in a world where email is a fundamental piece of the “multi-touch”, omnichannel digital customer experience.



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features