The email marketing landscape is highly complex—and rapidly evolving. Global email volumes have reached an all-time high, online threats have become more complicated, and Apple’s MPP has raised the bar for successful deliverability and engagement.
Best-in-class senders like The Rank Group understand that in order to overcome these challenges and reach peak email performance, it’s crucial to work with trusted, world-class partners—like Validity and Adobe.
Validity has partnered with Adobe to give senders better results from their Adobe Campaigns, including more emails delivered to subscribers’ inboxes, higher engagement, better conversion rates, and ultimately more revenue.
Sarah Hawkes, Senior MarTech Programme Manager at The Rank Group, and Carlota Iglesias Martinez, Senior Deliverability Consultant at Adobe, join us to discuss the marketing technology elements that are most important to delivering world-class CRM success (including Adobe and Validity).
You will learn:
- What the current email landscape looks like from our client’s perspective
- How The Rank Group has overcome real-life email challenges
- Why great deliverability needs to be a core competency of any CRM delivery team
- How Adobe Campaign users work with Validity to drive measurable email success