Webinar

5 Ways to Combat Common CRM Data Trends: What we learned from 1,200 organizations

Your CRM is the fastest path to better business insights. But what if those insights aren’t telling the whole story?

We asked 1,200+ Salesforce organizations around the world about their experiences managing CRM data, and uncovered 5 shocking trends and widespread discrepancies between data quality assumptions and reality.

Tune in to hear from Ben McCarthy, Founder of Salesforce Ben, Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, and Erick Mahle, Co-Founder of Ohanaly, as they break down these trends and share 5 ways that expert Salesforce Admins and executive teams are solving today’s most common data quality problems, better aligning their teams, and bridging the gap between CRM data expectations and reality.

You will get a sneak peek into the most comprehensive and recent data on:

  • Why there’s a disconnect between your organization’s CRM data quality expectations and reality – and what to do about it
  • The broader impact of your CRM data – not just on reporting and analytics, but on your go-to-market success, customer retention, and internal company culture as well
  • The barriers to CRM data management initiatives and how you can capture cross-department and leadership buy-in to remediate data chaos
  • How to establish a future-proof CRM data management program that fuels accurate, unbiased business insights and creates competitive advantage for your organization

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features