Your CRM is the fastest path to better business insights. But what if those insights aren’t telling the whole story?
We asked 1,200+ Salesforce organizations around the world about their experiences managing CRM data, and uncovered 5 shocking trends and widespread discrepancies between data quality assumptions and reality.
Tune in to hear from Ben McCarthy, Founder of Salesforce Ben, Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, and Erick Mahle, Co-Founder of Ohanaly, as they break down these trends and share 5 ways that expert Salesforce Admins and executive teams are solving today’s most common data quality problems, better aligning their teams, and bridging the gap between CRM data expectations and reality.
You will get a sneak peek into the most comprehensive and recent data on: