State of Email, Ep. 42: Spring Cleaning Your Email Programs

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After a long, busy winter, it’s almost time again for smart senders to start “spring cleaning” their email programs. But for those in the financial sector, this will be a tougher job than most.

Let’s face it: it’s tough to drive engagement when promoting financial offers. Plus, with the infrequent need for new products and the ever-present threat from fraudsters, it’s no wonder emails from financial senders are 33% more likely to get placed in spam (or blocked entirely).

Fortunately, it doesn’t have to be like this! On this episode of State of Email Live, financial senders Rodrigo Gomes (Banco BTG Pactual), Jaycee Brown (Snap Finance) and Janel de la Luz (Northwestern Mutual) joined Guy Hanson to reveal their secrets to successful sending.

With an impressive 99% average inbox placement rate between them, these senders revealed outstanding tactics and best practices senders from all sectors can benefit from.

Watch on demand to learn:

  • Factors that make email marketing in the finance sector (FS) even harder
  • Effective tactics to drive strong deliverability and engagement
  • How to change messaging strategies in a tough economic climate
  • Why non-FS senders will especially benefit from these insights

Plus, in-house email strategist Danielle Gallant presented Validity’s highly popular global email analytics slot. She reviewed global data sets to report on email volume and deliverability trends around the world.