Why Your ABM Strategy Sucks & What You Can Do About It

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Presented at the Chatfunnels ABE Summit

Account-Based Marketing (ABM) has taken the world by storm. According to Salesforce, 92% of revenue orgs are adopting an ABM approach to capitalize on proven benefits like better conversion rates, higher contract values and shorter sales cycles.

But what are the pitfalls to look out for that could undermine your success? Where do most ABM strategies fail? And what can you do – today – to fix it?

Watch our on-demand session from the Chatfunnels ABE Summit to hear from Kate Adams, SVP of Marketing at Validity, as she breaks down the following (and more!):

  • The oversimplification of ABM, and what a true “Account-Based Revenue” model entails
  • How the explosion of prospecting data and sales & marketing outreach has impacted your ability to reach your target audience
  • 3 key areas to focus on when developing your ABM/ABR model to increase success



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