State of Email Live, Ep. 18: Mailcharts

Email is more important than ever, but it hasn’t gotten any easier. As holidays become more popular for marketing opportunities, program strategies are rapidly changing. It will take more than a little “luck” to keep up.

Tom Buchok, CEO and founder of MailCharts, joined us to discuss:

  • The main obstacles to effective email planning
  • Building blocks to ensure a solid email program
  • Practical guidance to plan holiday campaigns
  • Tips to improve sender reputation and subscriber engagement

Tori Garcia, Senior Email Strategist on Validity’s Professional Services team, also provides the latest in email data trends. Join us for another info-packed hour!