State of Email, Ep. 35: The Sweet Smell of Email Success with Potpourri Group

Post Image

Planning ahead is essential for peak sales season. As Black Friday approaches, email volumes double. Deliverability gets harder. Competition in the inbox soars. And this year’s tough economic conditions mean competing for a share of consumers’ wallets will be even harder.

Potpourri Group’s Glenn Paster knows this better than most. With 18 business-critical email programs to maintain, proactive planning for peak sales season is crucial. In this episode, Glenn shares his wealth of knowledge with Guy Hanson, as he explains exactly what needs to happen—and when!

Tune in to learn:

  • Why a highly visual approach is vital for peak sale success.
  • The massive revenue boost automation provides.
  • The impact 12 months of Apple’s MPP will have on email effectiveness.
  • The most important data points for success measurement.

Email strategist, Rafael Viana, covers our highly popular email analytics slot. Will the latest surge in email volumes continue through Black Friday—and what impact will this have on email deliverability and response rates?