Some email senders face a unique combination of challenges, such as serving a mixture of B2B and B2C audiences, messaging a diverse set of subscribers from all over the world, and even being thrust to the forefront of brand recognition by the pandemic. As someone who’s dealt with all these challenges (plus many more), AstraZeneca’s Craig Hood understands that even senders with great deliverability can never rest on their laurels.
On this State of Email Live, he discusses his approach to implementing a brand-new engagement strategy, starting with the importance of strong data analysis skills, the new engagement-based segments he’s defined using these insights, and the great results he’s starting to see.
Attendees will learn:
Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email data trends, presented by Rafael Viana. Join us for another info-packed hour!