State of Email Live – Deliverability Data Deep Dive: Benchmarks, Trends, & Tactics with Al Iverson

Marketers love email for its measurability—but knowing what to measure is only half the battle.

The bigger question is: What does good ACTUALLY look like?

In this episode of State of Email webinar, founder of Spamresource.org and one of the most trusted voices in email deliverability Al Iverson joined us to break down Validity’s 2025 Email Deliverability Benchmark Report and what it means for your inbox placement strategy.

You will learn:

• The benchmark for good inbox placement rates
• How deliverability varies by region and industry—and why
• Which mailbox providers are most likely to send your emails to spam
• The biggest factors shaping the deliverability landscape in 2025
• Proven tactics to improve inbox placement

…and more!

We were also joined by Senior Email Strategist Danielle Gallant in our popular email analytics segment, revealing how key email metrics are currently impacting inbox placement.