State of Email, Ep. 31: 2022 Email Accessibility

Post Image

Did you know 2.2 billion people around the world are visually impaired? That’s over a quarter of the world’s population! For email marketers, failing to create accessible campaigns for this audience represents a huge missed opportunity.

But this is just one dimension of email accessibility—consumers who are color blind, dyslexic, or suffer from astigmatism are also impacted.

In this edition of State of Email Live, Guy Hanson dives deeper into this topic with Daniel Lack, Head of Digital at Growth Track and member of the DMA’s email council. They kick things off by walking us through the key sections of the DMA’s email accessibility guide.

Then, Validity’s own Antony Humphreys shares his personal challenges with dyslexia and suggest tips email marketers can use to make their campaigns more accessible.

Finally, we’re joined by Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter, who will give us the inside scoop on how Pretty Litter’s accessibility strategy was developed.

You will learn:

  • Which email programs are doing accessibility well
  • Why dark mode is an important part of the accessibility toolkit
  • Design best practices and key elements to focus on
  • How your email sounds when Alexa reads it aloud


Plus, Rafael Viana reviews global email trends across key performance indicators covering volume trends, inbox placement, and subscriber engagement.

You can’t afford to miss these insights!