Data Quality: The Key Ingredient in a Data Driven Customer Strategy

With data becoming the driving force of successful businesses, maintaining high-quality data has never been more important. Validity, CRM Magazine, Openprise and Zoominfo brought together a panel of experts to help you navigate the constantly demanding landscape of ensuring data quality with best practices.

In this webinar we discuss how you can transform your business with better data quality, as well as:

  • The four foundational pillars that will set you up for data success
  • Why orchestrating, not just standardizing, your data is crucial
  • The details behind a strong deduplication strategy
  • How to maintain high-quality data
  • And the best ways to kick-start a data quality strategy across teams.