Master Data Management – A Single Source of Truth

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Presented with CRM Media

Every data-driven business strategy begins with data collection, but bringing multiple databases and data sources into a single, centralized view is a challenging undertaking.

Watch on-demand to hear from a panel of expects from Calabrio, Dun & Bradstreet, and Validity as they discuss Master Data Management (MDM), best practices, reducing errors and paving the way for artificial intelligence and other emerging technologies.

You’ll learn:

  • Why MDM needs to come of age in the connected world
  • How your data can help drive value across the business
  • Why referential data is important to MDM
  • How to move from basic contact center reporting to true business intelligence
  • The fundamental concepts for successfully standing up an MDM and/or CRM practice



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