Video

Master Data Management – A Single Source of Truth

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Presented with CRM Media

Every data-driven business strategy begins with data collection, but bringing multiple databases and data sources into a single, centralized view is a challenging undertaking.

Watch on-demand to hear from a panel of expects from Calabrio, Dun & Bradstreet, and Validity as they discuss Master Data Management (MDM), best practices, reducing errors and paving the way for artificial intelligence and other emerging technologies.

You’ll learn:

  • Why MDM needs to come of age in the connected world
  • How your data can help drive value across the business
  • Why referential data is important to MDM
  • How to move from basic contact center reporting to true business intelligence
  • The fundamental concepts for successfully standing up an MDM and/or CRM practice

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time