Presented with CRM Media
Every data-driven business strategy begins with data collection, but bringing multiple databases and data sources into a single, centralized view is a challenging undertaking.
Watch on-demand to hear from a panel of expects from Calabrio, Dun & Bradstreet, and Validity as they discuss Master Data Management (MDM), best practices, reducing errors and paving the way for artificial intelligence and other emerging technologies.
You’ll learn:
- Why MDM needs to come of age in the connected world
- How your data can help drive value across the business
- Why referential data is important to MDM
- How to move from basic contact center reporting to true business intelligence
- The fundamental concepts for successfully standing up an MDM and/or CRM practice