State of Email Live: Loyalty and Profitability: Key Learnings from Asda’s Customer-Centric Email Strategy

Post Image

In 2024, your email subscribers want more than basic personalization—they want VIP treatment.

But achieving this in an authentic, credible way is easier said than done.

Fortunately, Asda’s Emma-Louise Birch and Bria Edwards-Joseph are experts in finding the right balance between customer centricity and profitability.

Watch the on-demand recording from episode 54 of State of Email Live as our hosts explain how Asda’s award-winning email program has perfected the art (and science) of growing the volume and value of loyal customers.

You will learn:

  • How to build a testing roadmap that delivers customer-centricity
  • Tips to use dynamic content for best results
  • Which goals and metrics are essential to measure email success (and how they achieved a 5x click rate uplift in their campaigns!)
  • How world-class deliverability factors into this equation

Validity’s Rafael Viana also presented the very latest Email Analytics, covering a range of critical KPIs, and whether enforcement of Gmail & Yahoo’s new bulk sender requirements started to have an impact!