State of Email Live: Hyper-effective Hyper-personalization with Shutterfly

Hyper-personalization is a seriously hot topic.

But how many marketers are actively incorporating this approach into their email strategies?

On this episode of State of Email Live, Guy Hanson welcomed a guest who not only walks the walk regarding hyper-personalization…they fly.

Watch on-demand to hear Tal Goren, CRM manager at Shutterfly, share how they harness customer data to create personalized email experiences that keep subscribers coming back again and again.

You’ll learn:

• How to gather data effectively and appropriately
• Which technology is best for email personalization –and how AI helps
• How to incorporate emotional angles into email marketing
• How to balance constant innovation with great deliverability
• What makes a top-notch personalization email (with real-life examples)

…and more!

Validity’s in-house email expert Rafael Viana also reviewed July email KPIs and how they’ve been trending over the past month (spoiler alert—deliverability is getting harder!).