Bad news, email fans: Email deliverability is harder than ever in 2023. (We can blame factors like MPP, skyrocketing email volumes, and tough economic conditions.)
When you crunch the numbers, poor deliverability costs the average email program over $15,000 for every million emails sent. That’s a lot of cheddar.
Luckily, we’ve got answers. In this episode of Inbox Insiders, Senior Email Strategist Rafael Viana gave senders practical tips to overcome deliverability obstacles and reach more inboxes in 2023.
(Remember, more inboxes = more clicks and conversions.)
Watch on-demand for details on:
- A look at deliverability benchmarks by region and industry
- The right (and wrong) metrics to measure email deliverability
- Easy steps to avoid blocklists and spam triggers
- Email authentication protocols to help you land in more inboxes