New research from Validity shows that data management is more challenging than ever before—and admins are reaching their breaking points.
A whopping 25% of CRM admins said less than half of their data is accurate and complete. Worse still, the bottom-line consequences are increasing: The average company now loses at least 20% of its annual revenue due to poor data quality.
So, how did we get here? And (more importantly) how can we dig ourselves out?
For expert insights, watch this 30-minute recording featuring Validity’s in-house data expert, Olivia Hinkle, and Salesforce Ben’s Christine Marshall.
Topics covered include:
- Hot-off-the-presses research exposing the state of data management in 2024
- How macro conditions like privacy laws, job market volatility, and increasing consumer demands are impacting data quality
- How admins are navigating (or in some cases, avoiding) AI
- Insights on internal issues like leadership blind spots, data silos, and skill gaps that are accelerating data decay
- A step-by-step plan for organizations to maintain a clean, actionable CRM