As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email marketing has been the best performing channel during the holidays, but only for those prepared for the deliverability challenges they may encounter.
Consider these common scenarios and ask if you’re fully prepared to handle them:
- A recent important email campaign had extremely low open rates
- Mail is being delivered to spam at Gmail and other important domains
- Subscriber complaints have increased and show no signs of slowing down
- You’ve been blacklisted before Black Friday
Watch this webinar to learn how to overcome common challenges that can make or break your holiday campaigns. In this webinar, we will cover:
- Trends from last year’s holiday season
- Data and metrics you should be tracking
- Tactics to overcome last minute holiday headaches impacting your email program
Watch now!